The challenge was to design an eCommerce platform that serves both retail customers and franchise partners seamlessly. Customers needed an intuitive shopping experience to browse and order flooring products, while franchise partners required tools to manage inventory and inquiries effectively. The solution involved designing a sleek, responsive website with a user-friendly interface. We incorporated advanced filtering options for flooring types, materials, and colors, ensuring customers could find products effortlessly. For the franchise side, we built a dedicated portal that simplified inventory tracking and customer communication. The design balanced aesthetic appeal with robust functionality, ensuring brand consistency across all elements.
The redesigned eCommerce website elevated Solomons Flooring's online presence, driving a 40% increase in customer engagement within the first three months. Franchise partners reported a 30% improvement in operational efficiency due to the streamlined tools. The project successfully bridged the gap between customer needs and franchise operations, positioning Solomons Flooring as a leader in the flooring industry. Let me know if you'd like to refine this further!